We were asked to provide the décor for a travel and tourism industry event at the five-star El Higuerón Hotel in Benalmádena — organised by the Institute of Travel and Tourism and sponsored by MSC Cruises, with 200 industry guests in attendance.
A branded photo call
For events like this, first impressions matter before a single drink is served. We built a branded photo call featuring the MSC Cruises logo, giving guests an immediate, polished arrival moment and travel media a ready-made shot for coverage.
A floating pool display, on-brand
The standout feature was our floating pool display, set across El Higuerón's stunning infinity pool. We used our reusable mirrored orbz — oversized, chrome-finish spheres that catch the light and the surrounding views — in a scale and finish chosen to sit comfortably with MSC's brand palette, turning the pool itself into part of the event's visual identity.
Working with industry sponsors
Corporate and travel-trade events bring a different brief to a wedding or birthday: brand guidelines, sponsor visibility and a room full of people who work in hospitality and events themselves. It's exactly the kind of large-scale, detail-led install we enjoy — from luxury villa weddings to travel industry showcases, on brand, on time, every time.
